Inbound PR

Iliyana Stareva   
Wiley

It could be argued that PR professionals are the masters of creating content. However, Iliyana Stareva argues that PR professionals’ methods are outdated and they struggle to track or show ROI. In Inbound PR, Stareva teaches the reader to how to leverage their content, build brand awareness that engages, nurture customer and media relationships and track the ROI of services. Stareva has used the experience she has gained from years of business consulting across Germany, the UK and Ireland to write a compelling book, full of innovate ideas that could have an impact on the PR industry.

AMBA members are able to receive a 25% discount off the RRP for Inbound PR by Iliyana Stareva (9781119462217) when purchased direct from www.wiley.com. Just enter the promo code MBA25 when prompted.