Objections: the Ultimate Guide for Mastering the Art and Science of Getting Past No

Jeb Blount   
Wiley

In sales, there is never a one-fits-all solution, except for objections. Every salesperson must endure ‘no’ to get a ‘yes’. But getting a ‘yes’ is easier said than done.

In Objections, Blount tells the reader what’s really holding them back from closing sales and achieving their goals and gives examples, stories and lessons that teach frameworks for getting past ‘no’. These frameworks are also up-do-date and have been proven.

In Objections, the reader will gain insight into areas such as the science of resistance and why buyers throw out objections, and how one can easily skip past reflex responses on cold calls and when prospecting. As a result, the reader will have a new-found confidence that will increase their success.

AMBA members are able to receive a 25% discount off the RRP for Objections by Jeb Blount and Mark Hunter (9781119477389) when purchased direct from www.wiley.com. Just enter the promo code MBA25 when prompted.