Heidi Grant   
Harvard Business Review Press

We all need people to support us, however, a lot of people are reluctant to ask for help or ask for help in the wrong way. In Reinforcements, Heidi Grant explains why this is the case and gives the reader insight into areas such as the right ways to ask for assistance, techniques that the reader can use to increase their chances of getting help and how to feel good about asking for help. She also looks into common mistakes when asking for help such as apologising profusely and sounding too empathetic. Grant has dedicated many years to researching the subject of social intelligence and has written a book that shows the reader how to remain likable while triggering the motivations that make others gladly rush to come and help.

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