The Gen Z Effect

Tom Koulopoulos and Dan Keldsen   
Routledge

Generation Z has the ability to connect every human being on the planet to each other and, in the process, provide opportunities for each person to be educated and socially and economically engaged. But how does this have an impact on business? The authors answer this question in The Gen Z Effect. They envision a future where disruption and reinvention is the norm, impacting all aspects of our lives. From new approaches to marketing to the obliteration of intellectual property, this book provides a view about why Generation Z is best equipped to handle the problems of today and how business leaders can prepare themselves for an era of disruption.

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