At one point, we have all wanted to launch a new business idea or start on a new career path. However, our next thoughts are ones of self-doubt or fear of failure. In The Launch Book, Sanyin Siang uses her experience in behavioural science and economics to describe strategies and exercises that can be used immediately, so you can position yourself in the perfect position for success after launch. Siang is a leading and influential business coach, and this shows in The Launch Book as it impactful, sharp and gets to the point. This book makes any launch easily achievable.
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