In addition, Hannover is home to several industries. Manufacturing (with an emphasis on the automotive industry) and insurance take centre stage and are supported by the service industry.
The Mittelstand, Germany’s dominant SME sector, is also well-established here. There are many small international companies with headquarters or subsidiaries in Hannover, and the well-known brands Sennheiser and Bahlsen are also from here.
If that’s not your style, try the Enchilada, in the heart of the Old Town district. It offers good drinks and decent food if you fancy a snack over a review of the day’s progress.
Be sure to take a stroll through the old town and visit the ‘Marktkirche’. Both the old and the new town halls are impressive buildings that shape the city’s architecture and are always worth a visit. The Royal Gardens of Herrenhausen in the northern part of the city are a wonder to see.
If you are unsure where to go and what to do, follow the ‘roter faden’ (red thread). This will guide you to 36 unique and remarkable places in Hannover, ensuring you do not miss a thing within the city centre.
If you are interested in art, the Sprengel Museum should definitely be on your list. It is a small museum but offers an amazing set of exhibits around modern art and German Expressionism in particular. If you have more time at hand, do visit nearby attractions as well.
Only 20 km south of the city, you find the Marienburg castle, the residence of the Guelph family. It is a sight to behold and offers a museum and restaurant for visitors. In addition, a 30-minute train ride will take you to Hildesheim, a small city that boasts two World Cultural Heritage sites and many more places to see.
Hannover is a hub that functions as the main intersection between Germany’s north and south and west and east, and travelling to other cities is quick and easy. I would recommend staying fairly close, however; for example, hiking in the Harz mountains in summer or skiing there in winter. While you are there, be sure to visit Goslar, a small city on the outskirts of the mountain range.
‘Hannoveraner spargel’ is the local asparagus only available in late spring and is one of the region’s favourite dishes, known as ‘white gold’. One of the oldest businesses still in existence is the GILDE brewery and the local cuisine is closely linked to the brewery.
During the many festivities of the year, especially during the largest marksmen’s fair in the world, it is a custom to drink ‘Lüttje Lage’. The marksmen mix a special sort of beer with wheat liquor which they drink so that the liquor slowly mixes with the beer; it is reputed to be goold for their aim. Even if you are not interested in taking part, this custom is amusing to watch.
By nature, the people of Hannover are similar to their northern counterparts and nothing feels more like home than a friendly ‘moin!’, a local greeting, not to be mixed up with the Frisian greeting ‘moin moin’).
Hosting almost 50,000 university students, Hannover offers a lot of potential for research-based businesses and access to bright young talent is a given.
Stephan Ziegler is Head of Corporate Relations and Marketing at GISMA Business School
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