PRESS RELEASE: ‘AMBA Africa’ Launches To Help ‘Unlock The Continent’s Economic Potential’

'AMBA Africa’ Launches To Help ‘Unlock The Continent’s Economic Potential

  • Association of MBAs (AMBA) launches pan-continental campaign to help further executive education across Africa to stimulate economic growth
  • AMBA outlines a strategy to work with Africa’s business schools and enhance the quality of MBA and post graduate management education, during a week-long South Africa Roadshow
  • AMBA moves to build links between Africa’s business schools and global employers
  • AMBA CEO tells South African business schools ‘the time is now’
  • AMBA Africa launched at Association of African Business Schools’ Annual Conference in Lagos, Nigeria

The Association of MBAs (AMBA) this month launches its pan-African campaign ‘AMBA Africa’, spearheading excellence in MBA programmes across the continent in a bid to ignite and inspire further economic growth across the region.

AMBA’s chief executive Andrew Main Wilson, who has himself visited 34 of Africa’s 54 countries, said: ‘As the global labour market becomes increasingly heated and economies remain volatile and uncertain, businesses need a new breed of leader that is resilient, forward thinking and innovative. Businesses and business schools in Africa have to collaborate and rise to the challenge of finding these diamonds in the rough and AMBA has made it its mission to enable this.’

AMBA accredits the top 2% of the worlds MBA programmes and is committed to developing global standards of post-graduate business education. It also has a membership more than 16,500 MBA students and alumni, in more than 150 countries. Research conducted by AMBA’s strategic partner GMAC surveyed 748 employers globally and found that the MBA was the most sought after post-graduate qualification in the opinion of the employers surveyed.

At the Association of African Business Schools (AABS) Annual Conference in Lagos last week, AMBA’s director of operations Mark Stoddard launched a programme of initiatives to support Africa’s business school MBA programmes. This will comprise new criteria for accreditation, which have been produced as a result of a year’s consultation with all of AMBA’s major stakeholders, including all accredited business schools, students, alumni and employers.

The accreditation criteria will have a focus on institutional strategy for partnerships and the way in which this impacts on programmes, clarity on the metrics for student diversity, including nationality, gender and academic or professional background, explicit encouragement for innovation in curriculum design and delivery, removal of the requirement for synchronous learning to be face-to-face, enabling the accreditation of sophisticated, fully online programmes and an emphasis on the impact and outcomes of MBA graduates in a wider context as a key measurement of MBA success.

As part of ‘AMBA Africa’ AMBA is also launching the AMBA Development Network (ADN) in the region. This scheme allows high potential and aspiring business schools who do not yet meet accreditation standards to formally become part of – and engage with – the global AMBA network.

This scheme is integral to AMBA’s mission, which is “to advance postgraduate business education throughout the world”.

Joining the ADN enables business schools to leverage the strength and support of this exclusive network, providing them with access to unique MBA benchmarking data, a profile on AMBA’s website, membership of the ADN Community – AMBA’s online networking platform, opportunities for structured interaction with AMBA’s accredited network, access to the latest AMBA thought leadership and eligibility for a mentorship scheme.

Main Wilson who this week is taking part in a roadshow across South Africa to launch the campaign in the country, added: ‘Reputable MBAs are a valuable currency in Africa. Multinational companies setting up shop in the continent routinely demand MBAs when appointing locals into executive positions and more African business schools are pursuing international accreditation in order to attract students with overseas ambitions.
‘We already accredit nine schools across Africa, with plans for many more to follow and we are moving appoint a specialist African committee within AMBA to mentor schools and encourage accreditation.
‘The MBA remains the most prestigious and globally recognised business qualification. In such a competitive world, particularly in emerging markets, it is as relevant as ever.
‘I passionately believe that education – matched with inward investment – is the key to African prosperity. The time is now and AMBA is committed to working with business schools across the region to turn this aspiration into a tangible reality in the very near future.’
The launch of AMBA Africa will continue throughout late May and early June when Main Wilson and senior representatives of the AMBA Africa team will visit schools and hosting events in Cape Town, Johannesburg and Port Elizabeth. The highlight will be an exclusive gathering of more than 400 of South Africa’s MBA alumni in Johannesburg and Cape Town. AMBA’s 2016 member survey, of 2,007 MBA students and graduates, indicated that a high proportion of respondents believe that contemporary business issues, such as sustainability, will enhance their career prospects. As such, AMBA’s thought leadership mission in Africa will focus on sustainability, globalisation, employability and digital learning.


For more information, further global breakdowns of findings, images or for an interview opportunity with Andrew Main Wilson contact:

David Woods
Head of Editorial, AMBA
+44 20 7246 2654

James Menzies
Media Relations Executive, AMBA
+44 20 7246 2655


For an infographic of AMBA research

About AMBA
AMBA is the international impartial authority on postgraduate business education and the only global MBA-specific accrediting body. The Association currently accredits programmes at 238 schools worldwide. AMBA is also a professional membership association with approximately 16,000 MBA members in more than 100 countries, connecting MBA students and graduates, accredited business schools and employers across the globe.

AMBA is the authority on MBA and postgraduate business education, and is expected to supply the media, the public and its stakeholders (business schools, pre-MBAs, MBA students, MBA graduates and employers) with relevant research and thought leadership.

  • Hi

    I attended the AMBA event in Johannesburgh. The event was great, the guest speaker and AMBA CEO indicated a committment to promote business education in Africa. This was encouraging to hear as business education has a big role to play in Africa's development. The networking session was also excellent. I look forward to see more of such AMBA events in future in South Africa.

    Xolani Nocanda