The MBA Preview Day will provide you with a flavour of the Henley Executive and Flexible Executive MBA experience.
Our next MBA Preview Day will take place at our Greenlands campus from 8.30 to 15.00 on Saturday 8 August 2015.
The aim of the MBA Preview Day is to provide you with a flavour of the Henley MBA experience. It includes an introductory talk about the Henley MBA, followed by a taster lecture with Professor Moira Clark, titled "Changing consumer behaviour: Are we becoming more demanding?”.
Moira will discuss changes in consumer behaviour and will explore what these changes really mean for both business and the consumer. The lecture will consider the duality of what changing consumer behaviour looks like and how companies respond to these new demands, through the customer service they provide.
Moira will emphasise the importance of generational issues in customer service, and pose the key question, what makes a ‘perfect’ customer experience? The phenomenon of mis-selling will also be investigated: to what extent are consumers to blame, or are we being manipulated into buying things we don’t really need?
In addition, you will have the chance to hear from members of the Henley Alumni about their experiences on and after the programme.
Our Careers team will also be on hand to discuss how the Henley MBA can help you achieve your career ambitions.
We’ll follow the session with lunch in our Riverside restaurant and a tour of the Greenlands campus.
For more information, please email: email@example.com
To book please visit the website